New Starbucks CEO reveals plan to revitalize brand with improved service and atmosphere

From CNBC: 2024-10-30 20:51:15

Brian Niccol, the new CEO of Starbucks, shared details of upcoming changes during an earnings call. Changes include ceramic mugs, Sharpies on cups, and the return of the condiment bar. Niccol’s vision involves making it easier for customers to get coffee, improving service and atmosphere, and revitalizing the brand. Investors are optimistic about Starbucks’ turnaround under Niccol’s leadership.



Read more at CNBC:: New Starbucks CEO shares more details on his turnaround plan