From CNBC: 2024-10-31 09:38:51

Starbucks CEO Brian Niccol discussed the company’s turnaround strategy during a quarterly conference call. The coffee chain is focusing on delivering customized drinks in under four minutes, reducing menu complexity, and enhancing cafe experiences. Niccol plans to improve mobile order accuracy, streamline menu items, and reintroduce condiment bars in stores. Additionally, Starbucks will stop charging extra for dairy substitutes starting Nov. 7 to improve customer perception of pricing and attract more visitors.



Read more at CNBC: 7 ways Starbucks CEO Brian Niccol plans to change the coffee chain