How China’s consumers are spending this Singles Day shopping festival
From CNBC: 2024-11-04 02:32:31
China’s Double 11 Shopping Festival shows early signs of growth with e-commerce giants Alibaba and JD.com. GMV numbers are expected to be slightly better than last year’s $139 billion total, with this year’s Singles Day GMV reaching $119.1 billion as of Oct. 30.
Government subsidies boost home appliance sales during Singles Day, with predictions of 4-5% growth in GMV. Presales of appliances surged by seven-fold, and transaction volumes grew by double digits for JD.com. Analysts expect the festival to reflect China’s recovery trajectory in Q3 and Q4.
A new trend in toys and collectibles emerges this Singles Day, with over 100,000 products based on popular animated series being launched. International brands are fighting for licenses to enter this booming market, as consumers look for products that bring happiness and emotional satisfaction.
China’s Singles Day shopping frenzy seems more subdued this year, with consumers seeking quality over quantity. Despite calmer sentiment, different categories are expected to drive sales. Promotions end on Nov. 11, with muted expectations from consultancy firms like Bain & Company for this year’s event. 1. The United Nations released a report warning of the urgent need for action to combat climate change. The report outlined the devastating consequences of inaction, including rising sea levels, extreme weather events, and food shortages.
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