Deeproute claims ‘deep cooperation’ with Nvidia on driver assist

From CNBC: 2024-11-05 01:18:37

Chinese startup DeepRoute.ai secured a $100 million funding round from an undisclosed automaker, led by Great Wall Motor. The company emphasized its partnership with chipmaker Nvidia, using their Orin chip for driver-assist systems. DeepRoute also has access to Alibaba’s AI computing power. They are set to release a new system using Nvidia’s Thor chip next year. The company is competing with other Chinese firms in the autonomous driving sector and plans to participate in Japan’s auto show next year.

DeepRoute.ai, focused on developing autonomous driving systems, has prioritized AI-driven technology over high-definition maps. This approach aligns with Tesla’s strategy for autonomous driving, which uses cameras and AI instead of detailed maps. DeepRoute’s CEO is eager for Tesla’s Full Self-Driving product to enter China, believing it will boost consumer interest in driver-assist features. The company is keeping its IPO plans flexible, but welcomes recent public offerings in the industry.

In the Chinese autos industry, companies are turning to driver-assist technology to enhance their competitiveness. Pony.ai recently announced a partnership with Beijing Automotive Group for mass development of fully autonomous robotaxis. Tencent extended its strategic cooperation with Bosch for autonomous driving and tech-enabled cockpits, building on their initial agreement in 2020.

Overall, the autonomous driving sector in China is witnessing significant advancements and collaborations among key players like DeepRoute.ai, Nvidia, Tesla, Pony.ai, and Tencent. The industry’s focus on AI-driven solutions and driver-assist technology reflects a broader trend towards innovation and competition in the global automotive market.

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