From Investing.com: 2024-11-14 07:56:29

Burberry plans to focus on trench coats and scarves, while adjusting prices on bags and shoes to win back customers. New CEO Joshua Schulman announced a cost savings program after reporting a loss, leading to a 20% jump in shares. The brand aims to emphasize British luxury and make strategic changes in product design and distribution. Schulman plans to add lower-priced products and shift pricing strategy, focusing on outerwear. The brand aims to return to annual revenues of 3 billion pounds, with a focus on maintaining luxury positioning.



Read more at Investing.com: Burberry puts focus back on trench coats, scarves in turnaround plan By Reuters