From CNBC: 2024-11-20 09:16:12

The NHL is focusing on growing its popularity globally through events like the Global Series, which saw sold-out games in Europe, showcasing American teams to international fans. The league’s efforts in Europe have been well-received, with plans to host more international events and potential expansion of teams in Europe in the future.

Expanding the NHL’s audience outside the U.S. and Canada can increase the league’s leverage in future media rights negotiations, potentially leading to a significant increase in contract value. Revenue from international events like the Global Series contributes to the league’s overall revenue, benefiting both the NHL and players. Individual teams can also tap into revenue opportunities through corporate sponsorships.

Collaboration between the NHL and NHLPA is key to the success of global initiatives. Despite focusing on Europe, the NHL is also exploring opportunities in other markets, such as Australia and Latin America. The goal is to make hockey and the NHL as popular and accessible as possible on a global scale, driving growth and success for the league.



Read more at CNBC: NHL looks beyond U.S., Canada for league growth