From CNBC: 2024-11-24 07:00:01

Customers are facing long lines at Starbucks cafes in airports, adding to travel headaches. New CEO Brian Niccol aims to improve wait times and customer experience. Record air travel numbers are contributing to congestion, highlighting the need for efficient service. Starbucks’ struggles to boost sales amid changing consumer preferences are prompting fresh approaches. Starbucks’ licensing model for airport locations poses challenges but offers cost-saving benefits. Airports are adopting technology to streamline restaurant operations.



Read more at CNBC: Can Starbucks fix long lines at its airport cafes?