Global customer intelligence platform market projected to reach $14.8 billion by 2032, driven by data analytics and AI

From GlobeNewswire: 2024-11-26 04:30:00

The global customer intelligence platform market is projected to reach USD 14.8 billion by 2032, driven by data-driven decision-making, demand for personalized customer experiences, and AI adoption. The platform segment accounts for over USD 1.2 billion, utilizing AI and machine learning for customer data analysis and insights. Cloud-based solutions are expected to grow at a CAGR of over 22%, offering scalability and remote access to customer data. North America leads the market with over 35% share, fueled by digital infrastructure and AI investments. Businesses focusing on customer behavior and preferences are driving the market’s expansion, with cloud-based and AI technologies shaping the industry’s future.



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