Huawei Mate 70 phone faces waning excitement in China, potentially impacting sales

From Investing.com: 2024-11-28 23:56:02

Huawei’s newly launched Mate 70 smartphone is facing less consumer excitement in China, impacting overall shipments. Jefferies notes a decrease in enthusiasm compared to the Mate 60, forecasting lower sales volume. Analysts expect benefits for Apple and other brands due to Huawei’s potential decline.

Despite touting the Mate 70 as their most powerful phone, Huawei faces challenges with limited improvements over its predecessor. Previous shortages and production issues raise concerns for the Mate 70. Analysts anticipate supply bottlenecks related to chip production.

Consumer reaction to Huawei’s new phone cooling down is seen as inevitable, with industry hype subsiding after the initial comeback. However, Mate 70 sales volume is expected to grow slightly compared to the Mate 60 series. Patriotic sentiment surrounding Huawei’s technological advancements has boosted market recovery.

Research firm Canalys reports Huawei as China’s No.2 smartphone vendor in Q3 2024, with deliveries surpassing 10 million units for the fourth consecutive quarter. This marks a significant rebound from Q2 2022, when Huawei shipped just 4.1 million units.



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