E-commerce sites Shein and Temu expanding toy sales with concerns over fake products

From Investing.com: 2024-11-29 01:05:37

Fast-growing e-commerce sites like PDD’s Temu and Shein are expanding into toy sales ahead of Black Friday. Despite concerns about fakes, these platforms offer low-priced unbranded items, with toys becoming a major focus. Shein reports double-digit growth in toy sales, while Temu sees increased searches for toys.

While Amazon, Walmart, and Target dominate the toy market, Temu and Shein are gaining traction. Kantar reports a 13% share of holiday shoppers planning to buy gifts on Temu, up from 9% last year. U.S. credit card spending on both sites is rising compared to 2023, according to Facteus data.

Shein and Temu attract shoppers earning less than $50,000 annually, looking for bargains amid rising consumer prices. In Europe, young consumers aged 18 to 34 are increasingly buying toys on these platforms. However, concerns about counterfeits persist, with companies like Mattel and Spin Master monitoring listings closely.

Toy distributors like Popmarket are joining Shein and Temu’s online marketplaces to reach more shoppers. Shein offers new sellers fee waivers for three months, attracting distributors like Popmarket. Despite concerns about fakes, toy makers like MGA Entertainment are considering selling on these platforms to reach a broader consumer base.

Toy companies like Fat Brain Toys are monitoring Shein and Temu for potential sales opportunities while keeping an eye on quality and safety concerns. Despite the platforms’ popularity, companies are cautious about potential fakes and knock-offs. It remains to be seen how toy makers will navigate this emerging e-commerce landscape.



Read more at Investing.com: Hot Wheels, G.I. Joes aplenty on Shein, Temu amid worry over fake products By Reuters