US shoppers spent $10.8 billion online on Black Friday, benefiting e-commerce giants like Amazon and Walmart

From Investing.com: 2024-11-30 10:12:39

U.S. shoppers spent approximately $10.8 billion online on Black Friday, according to Adobe Analytics. E-commerce giants like Amazon and Walmart are benefiting from increased online shopping. Online sales of toys rose 622%, jewelry sales rose 561%, and appliances spiked 476% compared to October. Macy’s, Kohl’s, and Target may see muted sales this season due to a shorter shopping period. In previous years, online spending on Black Friday was $9.8 billion in 2023 and $9.1 billion in 2022.



Read more at Investing.com: Black Friday data shows US shoppers spent $10.8 billion online By Reuters