From CNBC: 2024-12-02 20:00:01

Jaguar debuts all-electric concept car “Type 00” with a minimalistic design. The vehicle features a boxy shape, sleek lights, and large wheels, signaling a shift from the brand’s current sporty models. Automakers use concept vehicles to gauge interest or show future direction, not for sale to consumers.

Projected range of up to 430 miles on a single charge for Jaguar’s new production EV, with 200 miles of range in 15 minutes when rapid charging. The concept car release follows a controversial “Copy Nothing” rebranding video showcasing diverse models and vibrant clothing.

Jaguar faces criticism for rebranding efforts, drawing backlash on social media. The company defends its bold reinvention despite the negative feedback, as it prepares to transition to an electric-only lineup by 2026. Automakers across the industry are navigating challenges amid slower EV adoption rates and changing consumer preferences.



Read more at CNBC: Jaguar reveals ‘Type 00’ concept car, first in controversial rebrand