Amazon's partnership with MrBeast could expand Prime membership reach, potentially driving recurring revenue.

From Nasdaq: 2024-12-04 06:55:00

Amazon (NASDAQ: AMZN) dominates the technology sector with its e-commerce platform and Amazon Web Services. Despite lagging in streaming, a new original series called Beast Games featuring YouTube star MrBeast could change that. With 330 million subscribers, MrBeast’s partnership with Amazon might attract younger demographics globally and boost Prime memberships.

The partnership with MrBeast could be a game-changer for Amazon, potentially broadening its Prime membership reach outside the U.S. With nearly half of MrBeast’s audience being Gen Z viewers, Amazon could tap into a new market segment and drive recurring revenue through Prime subscriptions. This collaboration presents a unique opportunity for Amazon to expand its streaming presence and cross-sell additional products and services.

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