From CNBC: 2024-12-11 13:22:09

The New York Red Bulls have secured a 13-year naming rights deal with Sports Illustrated Tickets, renaming their 20,000 capacity Red Bull Arena to Sports Illustrated Stadium. Financial details were not disclosed. Sports Illustrated Tickets will also become the official ticketing partner for all events at the stadium from the 2026 season.

In a move marking a new chapter for the sports magazine, Sports Illustrated has signed a naming rights deal with the New York Red Bulls. Fans attending events at Sports Illustrated Stadium will receive a digital fan cover. Owned by Authentic Brands Group and published by Minute Media, Sports Illustrated has undergone significant changes in recent years.

Sports Illustrated Tickets, launched in 2021, boasts a ticket inventory exceeding $2.5 billion and access to over 50 million sports, theater, and concert tickets. The partnership with the New York Red Bulls represents a significant opportunity for Sports Illustrated to showcase its media, live event, ticketing, and fan experiences offerings.



Read more at CNBC: Sports Illustrated Tickets buys naming rights of Red Bull Arena