From CNBC: 2024-12-11 13:16:03

JetBlue Airways plans to introduce domestic first-class seats on planes without Mint class by 2026 to attract high-paying customers and boost profitability. The move comes as part of JetBlue’s strategy to focus on core markets in Florida and the Northeast, expecting to generate $800-900 million in earnings over the next three years. The airline is also working on undisclosed initiatives. JetBlue has been a pioneer in the industry for nearly 25 years, offering amenities like free Wi-Fi and entertainment. The airline is adjusting its routes and services to enhance sales following recent challenges with mergers and partnerships. Other airlines, like Alaska, are also focusing on premium seat offerings to cater to travelers seeking more comfort and perks.



Read more at CNBC: JetBlue to bring ‘junior Mint’ first class to domestic flights in 2026