Takealot in South Africa hires personal shoppers to target townships and rural areas

From Investing.com: 2024-12-16 02:05:56

Takealot, South Africa’s largest e-commerce retailer, has hired thousands of personal shoppers to reach townships and rural areas, facing competition from global players like Amazon and Chinese retailers. The country’s e-commerce market is attracting international investment, with mobile internet users and new payment methods driving growth. Despite challenges, Takealot plans to expand by recruiting more personal shoppers and investing in dark stores and robotics.



Read more at Investing.com: South Africa’s Takealot bets on townships to fend off global rivals By Reuters