AdEx launches AURA, AI analyzing Web3 user activity, providing personalized insights and recommendations

From Investing.com

December 23, 2024 09:30 AM:

AdEx introduces AdEx AURA, an AI-powered onchain activity analyzer to enhance Web3 experiences. AURA analyzes data from Layer 1 and Layer 2 blockchains, providing personalized insights for users and business developers. It offers tailored actions based on user activity, creating a fair attention economy by rewarding relevant suggestions and embedding personalized recommendations into wallets and apps. Marketers can stake ADX tokens to prioritize recommendations, contributing to a safer environment while fostering trust and transparency in the ecosystem. CEO Ivo Georgiev emphasizes AURA’s role in delivering smarter, more personalized interactions for Web3 engagement. AdEx, founded in 2017, aims to revolutionize digital advertising through blockchain technology, with AdEx AURA as the latest addition to its product portfolio to support the growth of the Web3 space.

Read more at Investing.com: AdEx Introduces AURA, Analyzing Web3 User Activity with AI for Advanced Targeting By Chainwire