From Financial Modeling Prep: 2024-12-31 03:03:00

Baird analysts lowered their price target for Harley-Davidson to $36, citing concerns over declining retail performance and inventory challenges faced by dealers. U.S. retail sales are trending lower, with estimated declines in the high-single to low-double-digit percentage range for the quarter.

Harley-Davidson’s payment-sensitive customer base is pulling back amid financial pressures, posing modest downside risks to 2025 expectations. Despite retaining significant value and loyalty, the company faces challenges in stabilizing performance due to inventory stress and market conditions.

Analysts remain neutral on Harley-Davidson as it navigates through these challenging dynamics, emphasizing caution in light of the current market conditions.



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