Snapchat owner Snap may outperform Meta Platforms and Pinterest in 2025 due to app redesign.

From Nasdaq: 2025-01-03 06:45:00

In 2024, social media stocks had mixed performances. Meta Platforms (NASDAQ: META) saw a 68% increase, while Pinterest (NYSE: PINS) and Snap (NYSE: SNAP) were down 18% and 34%, respectively. Looking ahead to 2025, let’s see which of these three companies is best positioned to outperform.

Meta Platforms, with its Facebook, Instagram, WhatsApp, and Threads platforms, is a leader in monetizing its user base, generating $11.89 in revenue per user last quarter. The company’s AI investments and Metaverse pursuits are notable, despite a $4.5 billion operating loss in its Reality Lab segment.

Pinterest focuses on shoppable content and AI integration to boost ad relevance. With an ARPU of $1.70 last quarter, the company aims to improve monetization, especially in international markets through partnerships.

Snapchat owner Snap caters to a younger demographic and is simplifying its app for better user experience and increased ad revenue. With an ARPU of $3.10 globally, the company aims to capitalize on its redesign and engagement strategies.

Looking ahead to 2025, while Meta is a safe choice and Pinterest has international growth potential, Snap stands out with its demographic reach and app redesign, positioning it for potential rebound and growth opportunities.



Read more at Nasdaq: Which Social Media Stock Will Outperform in 2025: Meta Platforms, Snap, or Pinterest?