Organizations using customer data platforms (CDPs) are achieving success and competitive edge with AI.
From GlobeNewswire: 2025-01-14 09:00:00
Tealium’s latest report explores how organizations are using customer data platforms (CDPs) to drive business success in an AI era. The study surveyed 1,200 global professionals, highlighting a transformative shift in leveraging AI and ML through CDP investments. CDP users reported high satisfaction and increased confidence in scaling their businesses with AI.
Non-CDP users face challenges in supporting AI projects, spending more time on data wrangling. CDP users experience faster time-to-value for AI initiatives. Tealium’s CEO emphasizes the correlation between CDP maturity and AI success, leading to enhanced customer engagement and data quality.
Real-time data management is crucial for business success, with organizations using CDPs reporting higher satisfaction rates. Rohrman Auto Group achieved greater ROI by leveraging Tealium’s CDP for real-time data strategies. The ability to own first-party data is essential for understanding customers and achieving increased business efficiency.
CDP users express confidence in handling data privacy regulations, with increased investment in first-party data strategies. Benefits include enhanced data security and compliance with global regulations like GDPR, CCPA, and HIPAA. Download the full report for additional insights on the future of customer data, AI, CDPs, and real-time data.
Tealium’s CDP connects data for enhanced customer experiences, powering AI models and activating data in real-time. With over 1,300 built-in connections, Tealium’s solutions include tag management, API hub, and data management solutions for actionable, privacy-compliant customer data. Trusted by over 850 leading businesses globally, Tealium is named a Leader in the 2024 Gartner Magic Quadrant for Customer Data Platforms. Visit their Newsroom for the latest updates.
Read more at GlobeNewswire: 81% of CDP users gain competitive edge in AI initiatives,