Konica Minolta awarded top spot in brand loyalty for 18th straight year

From GlobeNewswire: 2025-02-11 10:11:00

Konica Minolta Business Solutions U.S.A., Inc. received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index for the 18th consecutive year. They were recognized for exceeding customer expectations in the “MFP Office Copier” category. Loyalty has a direct impact on profitability, with a 5% increase potentially increasing lifetime profits by 86%.

Brand Keys’ annual study recognized Konica Minolta for being the leader in Brand Loyalty among all multifunction printer brands. Loyalty is a key predictor of consumer behavior, sales, market share, and profits. It now costs 15 to 22 times more to recruit a new customer than to keep an existing one – up 20% from 1997.

Konica Minolta’s commitment to excellence and customer-centric approach have led to enduring relationships with customers. The company’s focus on exceeding customer expectations has transformed first-time buyers into long-term brand advocates. Customer loyalty directly impacts profitability, and Konica Minolta aims to continue innovating and delivering solutions.

Brand Keys’ 28th annual Customer Loyalty Engagement Index identifies brands that excel in engaging clients and creating loyalty. Brands like Konica Minolta win more customers, sales, and market shares by building loyalty. The survey included 81,348 consumers and examined their relationships with 1,100 brands in 104 categories.

Konica Minolta has been recognized for its products and services, including being named the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys. The company aims to support digital transformation and innovation through its Intelligent Connected Workplace portfolio. For more information, visit Konica Minolta online and follow their social media accounts for updates.



Read more at GlobeNewswire: Konica Minolta Leads in Brand Loyalty for Eighteenth