Tealium earns AWS Automotive Competency, showcasing expertise in automotive data solutions.

From GlobeNewswire: 2025-02-11 10:00:00

Tealium has achieved the Amazon Web Services (AWS) Automotive Competency, along with competencies in Advertising and Marketing, Retail, Data and Analytics, Travel and Hospitality, and Financial Services. This recognition highlights Tealium’s expertise in providing solutions that accelerate business outcomes for automotive companies and dealerships. Tealium’s CDP integrated with AWS enables automakers to unify data across touchpoints, optimize engagement strategies, and drive measurable business outcomes. Tealium was the first CDP to achieve this competency, demonstrating a commitment to empowering automotive brands with real-time, privacy-compliant customer data solutions.

In a recent case study, Morgan Auto Group utilized Tealium’s CDP integrated with AWS to transform customer data management. The partnership unified fragmented customer data across touchpoints, enabled real-time tracking with privacy compliance, and delivered personalized experiences. The solution excelled in areas like retargeting and appointment follow-ups, showcasing how the Tealium-AWS technology stack drives innovation in automotive retail.

Tealium signed a Strategic Collaboration Agreement with AWS in 2024 to accelerate innovation and customer success in the automotive industry. The partnership aims to deliver the best customer experience, reduce advertising waste, and generate new revenue streams from first-party data. Tealium’s solutions for the automotive industry support over 1,300 built-in connections and enable enterprises to enhance customer experiences, drive better outcomes, and ensure global data compliance.



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