Barbara Baekgaard transitions to Director Emeritus role at Vera Bradley after 40 years

From GlobeNewswire: 2025-03-14 14:25:24

Barbara Baekgaard, co-founder of Vera Bradley, will not seek re-election at the upcoming shareholders meeting, transitioning to a Director Emeritus role. Her impact on the company since its founding in 1982 has been immense, shaping the brand into a lifestyle company known for vibrant patterns and innovative designs. Baekgaard will remain involved with the brand transformation and continue her philanthropic efforts, including raising over $41 million for breast cancer research. Vera Bradley CEO Jackie Ardrey expressed gratitude for Baekgaard’s leadership and vision, highlighting her ongoing role in offering insights and historical knowledge for the business. As Vera Bradley moves forward, its commitment to empowering women remains strong.



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