From CNBC: 2025-03-15 08:49:00

Southwest Airlines is ending its 50-year policy of allowing free checked bags in May, upsetting customers like MaKensey Kaye Alford, who relied on the perk. The decision is part of Southwest’s effort to boost profits amid competition, with activist investor Elliott Investment Management pushing for changes that have already raised the airline’s stock. Southwest’s move to charge for checked bags is part of a larger overhaul that includes eliminating open seating and adding a no-frills basic economy ticket option. The decision has sparked backlash from customers and industry experts who fear it may harm the airline’s operations as more passengers opt for carry-on luggage to avoid fees. Southwest is taking steps to prepare for the expected increase in gate-checked bags and onboard luggage, but only time will tell how the changes will impact the airline’s operations and customer loyalty.



Read more at CNBC: Goodbye to ‘bags fly free’ on Southwest Airlines, the last freebie in America