From Yahoo Finance: 2025-03-25 10:30:00

Meta, formerly Facebook, is enhancing its Creator Marketplace tools to help brands find the right influencers for branded content campaigns. The update includes highlighting relevant organic content mentioning a brand, recommending creators based on affinity to a brand, and enabling keyword search in the Creator Marketplace.

Additionally, Meta’s AI system will assess and recommend posts for paid promotion, and performance metrics will be displayed on creator profiles. Instagram Creator Marketplace will also feature creator cards with playable Reels for a snapshot of their content. Marketing API support for partnership ads is expanding to streamline creator marketing campaigns.

Meta emphasizes the effectiveness of partnership ads in driving incremental purchases and engagement, particularly with Reels content. Brands are increasingly seeking collaboration with top Reels creators, and these new tools provide more ways to connect with the right influencers and boost campaign performance.

Read more: Meta Adds Improved Tools To Facilitate Creator Collaborations for Promotions