Finance TikToker explains how brand deals can send influencers into a ‘terrible spiral’
From Yahoo Finance: 2025-03-26 18:59:00
Social media influencers are making money through brand deals, not just app payments. Influencer Alix Earle sued Gymshark for $1 million in lost earnings due to contract termination. Entrepreneur Austin Hankwitz warns against relying solely on brand deals for income, emphasizing control over money. Hankwitz’s transparency and authenticity on TikTok led to a large following and diverse revenue streams. Hankwitz advises changing mindset, starting a side hustle, and investing wisely for financial success. Financial Freestyle host Ross Mac explores wealth-building journeys with guests every Monday.
Read more at Yahoo Finance: Finance TikToker explains how brand deals can send influencers into a ‘terrible spiral’