Verizon introduces price lock and Free Phone Guarantee to boost subscriber acquisition and retention

From Financial Modeling Prep: 2025-04-04 15:49:00

UBS maintains a Neutral rating on Verizon Communications with a $45 price target. Verizon introduces a three-year price lock and Free Phone Guarantee to boost subscriber acquisition and retention. Over half of postpaid customers are on MyPlan, showing growing adoption of the pricing model. UBS believes these initiatives will improve gross additions and reduce churn.

Verizon’s latest initiatives include hardware incentives, streaming perks, satellite messaging, and future voice and broadband upcharges. UBS sees these moves as strategically sound but remains cautious, citing a balanced risk/reward profile at current valuation levels. Verizon aims to close the value gap with rivals through customer-focused initiatives.



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