From Yahoo Finance: 2025-04-10 11:35:00

Harley-Davidson director resigns citing concerns about the company’s state, triggering an 11% drop in shares. The director, representing the second-largest shareholder, criticized cultural depletion and called for CEO’s resignation. Harley responded by stating the director voted against a CEO decision and resigned before discussing his demands.

The company announced CEO Jochen Zeitz’s plan to retire in 2025, amid struggles to attract younger riders as baby boomers age. To boost profitability, Harley plans to focus on higher-margin Touring bikes and custom-vehicle operations for affluent customers. Director’s resignation comes amid internal turmoil.

Read more: Harley-Davidson board member resigns, cites ‘grave concerns’ about company