From Yahoo Finance: 2025-04-15 06:47:00

Standard Chartered has launched a sports-focused alternative fund for UHNW and HNW clients. Managed by a global alternative investment manager, the fund targets sports, media, and entertainment sectors. Interest in sports investments has grown, with major leagues seeking alternative financing. This move positions sports investing as a viable asset class for high-net-worth individuals.

The media industry has seen contract values rise by 16-17% in the past decade. Major sports leagues have secured record-breaking broadcasting deals, attracting private investors. Standard Chartered is among the first banks to offer such a fund globally, aiming to provide clients with high-quality private market opportunities with institutional-grade risk management.

The bank’s Wealth Solutions global head, Sumeet Bhambri, highlighted the importance of diversifying investment portfolios with alternatives. In response to demand, Standard Chartered previously launched a European private credit strategy fund and a Private Markets Co-Investment Club with Ardian. They also unveiled an AI platform, SC GPT, to enhance productivity and personalize client experiences.

Read more: Standard Chartered launches sports investment fund for affluent clients