Yoobic acquires SimpliField to enhance global retail operations

From Yahoo Finance: 2025-04-16 10:19:00

Store operation platform Yoobic has acquired French-headquartered retail operation platform SimpliField. The merger aims to offer an advanced frontline experience for global retailers, addressing challenges in store processes and staff experiences. Yoobic CEO emphasizes the importance of efficient frontline teams in today’s retail environment, highlighting the acquisition’s benefits in productivity and profitability.

The acquisition allows Yoobic to expand its portfolio and cater to various market segments like high-end goods, cosmetics, supermarkets, and quick-service restaurants. The goal is to enhance operational execution, improve communication between headquarters and local branches, and gather valuable insights from frontline activities. SimpliField’s general manager sees the merger as an opportunity to scale their mission and empower store associates globally.

The collaboration between Yoobic and SimpliField aims to deliver a digital workplace that enables retailers to move faster, execute sharper, and maximize every moment. The acquisition brings powerful technology, operational expertise, and trusted relationships with iconic global brands to create a significant impact on frontline teams. The shared vision is to equip every store associate with the tools and insights to excel in their roles daily on a global scale.

Read more: Yoobic acquires SimpliField to expand global retail platform