From Yahoo Finance: 2025-04-15 12:03:00

Comcast introduces a five-year price lock for Xfinity Internet to combat subscriber losses and strengthen its broadband business amid fierce competition. New customers can enjoy plans starting at $55 a month with no annual contract and a free unlimited wireless line for one year, offering transparency and cost control.

Comcast has faced broadband subscriber losses to AT&T, T-Mobile, and Verizon due to popular bundled internet and high-speed mobile data plans. The company plans to counter this trend by offering attractive packages, including the recent five-year price lock deal for Xfinity Internet, aiming to retain and attract customers in a competitive market.

Comcast’s Chief Operating Officer, Steve Croney, emphasizes addressing consumer concerns about rising costs and transparency through the new five-year price lock offer for Xfinity Internet. The move comes after the company reported a significant loss of broadband customers in the previous quarter, prompting strategic changes to boost customer retention and satisfaction.

To enhance its residential domestic businesses, Comcast appoints former Apple executive Jon Gieselman as the chief growth officer in the Connectivity and Platforms division. This strategic move follows the company’s efforts to revamp its offerings and regain market share in the competitive broadband and wireless services sector against rival companies like Verizon.

Verizon, a key competitor, recently announced a three-year price lock for new and existing customers on its myPlan and myHome network offerings, intensifying the competition in the market. With companies like Comcast and Verizon rolling out price lock deals, customers have more options and opportunities to secure affordable and reliable internet and wireless services.



Read more at Yahoo Finance: Comcast unveils five-year internet price lock to stem broadband losses