LinkedIn settles for $6.625 million over inflated video ad metrics, agrees to hire auditor

From Nasdaq: 2024-07-26 16:27:55

LinkedIn, owned by Microsoft, will pay $6.625 million to settle a lawsuit accusing it of inflating video ad metrics. The settlement includes hiring an auditor to review metrics for two years. Lawsuit claimants TopDevz and Noirefy accused LinkedIn of counting off-screen video ad views. This marks a significant resolution in digital advertising.

The lawsuit covers ads from January 2015 to May 2023. Allegations focused on inflated metrics from off-screen video plays. Lawyers may receive up to 25% of the settlement amount in fees. LinkedIn commits to maintaining ad metric integrity and the settlement showcases challenges in digital ad measurement.

As the industry navigates accuracy issues in ad metrics, the settlement sets a standard for platforms to improve ad measurement systems. Advertisers and consumers will monitor the implementation of these measures in shaping the digital advertising landscape. The commitment to transparency and integrity in advertising practices is highlighted in this resolution.



Read more at Nasdaq: LinkedIn Agrees to Hire Auditor as Part of $6.625 Million Settlement