Accenture Ventures invests in AI company Aaru to enhance customer insights and innovation.

From Nasdaq: 2025-03-04 10:26:29

Accenture Ventures invests in Aaru, an AI company specializing in prediction engines for simulating consumer behavior. The partnership aims to improve customer experiences, drive growth, and accelerate speed-to-market. Accenture Song will integrate Aaru’s Lumen model into AI products for product development, marketing, and customer service. This investment aligns with Accenture’s focus on advancing AI and data capabilities, following previous investments in AI firms like Cresta and Martian. ACN stock is currently trading at $346.61, up 0.47 percent on the NYSE.



Read more at Nasdaq: Accenture Invests In AI Firm Aaru To Enhance Customer Insights And Innovation