From Yahoo Finance: 2025-04-17 09:01:00

Ukrainian vodka producer Nemiroff has partnered with Hardenberg-Wilthen to distribute its De Luxe vodka range in major German retail chains like Rewe. This move marks a shift from targeting traditional audiences to a broader consumer base. The 37.5% abv Nemiroff De Luxe Vodka is priced at €13.99 for a 0.7l bottle and €19.99 for a 1l bottle in Germany. Hardenberg-Wilthen praised Nemiroff’s long history and quality, expressing excitement about offering the brand in Germany. Nemiroff’s expansion into Germany is part of its international distribution strategy, which includes recent deals in Australia, India, Tunisia, Egypt, and Canada. CEO Yuriy Sorochynskiy highlighted the company’s focus on premiumization in established markets and expanding presence in developing and new markets.



Read more at Yahoo Finance: Nemiroff targets major German grocers with new deal