European pet food retailer Fressnapf Group partners with GK Software to transition to a cloud-based retail platform for omnichannel customer engagement. With over 2,750 stores in 15 countries, Fressnapf will enhance in-store processes and digital touchpoints to improve customer and employee experiences. The move signifies a shift towards a completely cloud-native solution with the goal of supporting staff and store operations effectively. GK Software CEO Michael Scheibner emphasizes the platform’s ability to implement innovations, simplify processes, and personalize customer experiences across all channels.

Read more at Yahoo Finance: Fressnapf to move store services to GK CLOUD4RETAIL platform