Target has partnered with OpenAI to integrate ChatGPT for customers to shop via AI. This move aims to attract Gen Z and millennial shoppers, but comes as Target struggles with declining sales. The company’s new CEO remains optimistic, despite stock being down 34% this year.

The partnership with OpenAI allows customers to use ChatGPT to access Target’s products and make purchases through the app. Target aims to reclaim its unique brand vibe while keeping up with Walmart, which made a similar partnership with OpenAI earlier in the year. Target also recently cut prices on essential items to attract more customers during the holiday season.

Target’s integration of AI tools comes as the company faces challenges, including recent layoffs and declining sales. The company is focusing on creating immersive experiences for consumers, similar to what Walmart offers on its app. This move towards AI integration reflects a broader trend in retail as consumers become more comfortable with using these tools for shopping.

Read more at Yahoo Finance: Target announces partnership with OpenAI as it aims to reverse sales slump